Local SEO positions your company's website where pre-qualified local visitors can find it.
Today's consumer is more inclined to search online, locally for goods and services than ever before.
Online comparison and shopping and purchasing represent a greener, more affordable and desirable approach to locating things than looking them up in the old print phone book, and calling, or driving around, store to store, just to browse - like in the 'old days'.
Yet, this fact is also a reflection of the expectation by today's consumer that local merchants have websites as easy to find online, and use, as are their brick & mortar operations in the physical world.
In reality, even if you have one of the best known, most widely advertised local brands for the products or services you provide, unless your website is optimized to appear above the fold (on the top half, visible without scrolling down) on page 1 of the natural search engine results pages (SERP's) when consumers search for the specific goods and services you provide (for instance, 'dog groomers, west albany'), you are missing out on a tremendous amount (over 90%) of the most highly motivated seekers of your products and services on the Internet.
These are pre-qualified leads - and this is FREE TRAFFIC!
local seo drives both online and offline sales
Local business thrives on regional and local clientele. Local SEO puts your website on top of the major search engines ( Google, Yahoo!, MSN/Live - as well as their local search engine counterparts), greatly increasing its visibility for the geo-specific, ‘local search terms’ potential clients are using to locate the goods and services you provide.
Poorly optimized websites miss out on a significant amount (over 90%) of all natural (organic) local search traffic. Local SEO (Search Engine Optimization) represents an unparalleled opportunity to place your website directly in front of highly motivated local consumers, in all phases of the buying process.
Properly executed local SEO greatly levels the playing field between your company's website and even its largest online competitors by placing it at the top of the natural search results, right along with them. These techniques allow your website to become a fully functioning and integral part of your company's overall sales and marketing strategy - functioning 24/7, and driving emails, phone calls and brick & mortar walk-ins by highly motivated consumers that have sought your company out, specifically, from among all their other choices in your industry - without an ongoing monthly Internet advertising expense.
Call or email us today for a free initial consultation!
