If you build it they will come - but only if they can find you!
Sure, it’s nice to see your company’s website at the top of page 1 when you Google the company name. But being there, alone, probably won’t generate much new business, and certainly doesn’t justify the cost of building and maintaining a commercial website.
organic (Natural) search traffic is free traffic
If your business thrives on regional and local clientele, then you must also be on top of the major search engines ( Google, Yahoo!, MSN/Live - as well as their local counterparts) for the geo-specific, ‘local search terms’ potential clients use to locate the goods and services you provide.
Content is king - or, so goes the 'old' adage, but in today's highly competitive local Internet marketing environment, technical prowess must equal creative flair if your website is to flourish among the giants. - Jay Purner, SEO, President
Poorly optimized websites miss out on a significant amount (over 90%) of all natural (organic) local search traffic. Local SEO (Search Engine Optimization) and online PR (Public Relations) represent unparalleled opportunities to place your brand in front of highly motivated local consumers, in all phases of the buying process.
Natural (Organic) search delivers highly motivated consumers
Properly executed local SEO and online PR greatly level the playing field between your company's website and even its largest online competitors by placing it at the top of the natural search results, right along side the 'big guns'. These techniques allow your website to become a fully functioning and integral part of your company's overall sales and marketing strategy - functioning 24/7, and driving emails, phone calls and brick & mortar walk-ins by highly motivated consumers that have sought your company out, specifically, from among all their other choices in your industry - without a monthly Internet advertising expense.
Call or email us today for a free initial consultation!
