Commercial website
content, Web development
related correspondence and online press coverage that pack
the punch they need to deliver the results you want.
Development of Web copy for website content
SEO copywriting
services for commercial websites include local search
optimization, pre-launch review, updating or
re-purposing.
Writing copy for use
on commercial websites differs somewhat from writing
regular sales or informational copy. When writing
for the Web, not only must human visitors find your page
copy clearly written and compelling, but search engines,
through their "spiders", must also be able to easily
find and "index" (categorize) your Web pages.
Effective writing for the Web calls for technical
prowess equal to creative flair.
Whether beginning with
a blank page or working with existing content, we make
sure that your META data (title, description, keywords,
document declarations, geo-targeting, etc...) validates
and defines your pages to the search engines, and that
your page copy informs and captivates your visitors.
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Optimized text links
for placement on other
websites
One of the most
effective methods for propelling your commercial website
to higher search engine results page (SERPs)
rankings (and growing link popularity) for specific
keywords and key phrases is by placing
hyperlinks to your Web pages on the pages of other
respected and related, but non-competing, websites.
Targeted anchor text (the
actual words that compose the hyperlink) back to your
site is one of the two most important factors for
effective
off-page optimization, the other being the quality of
the websites upon which those in-bound links reside.
By developing suites
of optimized text links that target two to three keyword
phrases per Web page, we keep your external link profile
looking natural to search engines. A further
benefit of varied anchor text, is that a Web page is
then optimized for a keyword rich 'cloud' of phrases
related to the primary keywords themselves, thereby
increasing overall search engine saturation and website
exposure - which means more targeted visitors to your
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Customized email
templates for use in all phases of correspondence with
other sites regarding link request / exchange
Sadly for honest
webmasters and ethical internet marketing
professionals alike, SPAM (unsolicited / unwanted email) has
created a significant obstacle to effective website development.
If the subject line of your initial correspondence with
a prospective link partner is non-existent, or looks in
any way like it comes from an unscrupulous internet
profiteer who seeks to do harm (financial or otherwise)
to its recipient, it will likely be deleted without
opening, and your email address may even be blocked from
future correspondence, altogether.
Our link request letters emphasize
your company's legitimacy and sincerity in all phases of
the link acquisition process. Their subject lines
are written in clear, plain English, and, upon opening,
the reader will easily become aware that you have done
the research necessary to determine that linking to your
website will have benefits for both organizations.
After initial contact
is established, follow-up letters designed to simplify
and expedite the transaction, keep your company looking
professional throughout the process.
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Ghostwritten
feature articles that showcase your industry
expertise and your organization's unique position and
qualifications
Feature articles, or
stories, represent an outstanding method for developing
large amounts of highly relevant content surrounding
your industry / target market, and an unparalleled
opportunity to demonstrate how uniquely qualified your
company is for meeting the needs of your consumers.
When placed on your
own website, relevant articles demonstrate a high level of
knowledge and expertise you possess with regard to your
industry. present and potential clients can expect
from your products and services. When properly
optimized and syndicated (published), they they provide a valuable source of highly
targeted inbound links, not only to your website's home
page, but directly to product and service pages within
your site.
One distinct advantage
of traffic derived through these articles is that
visitors
are largely 'pre-qualified', meaning these individuals are already
expressing an interest in what you have to offer!
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Online press releases that keep your
customers advised of company developments, announce new
service, product lines, and entice them with promotions
and special offers
Informative and
concise, an online press release is a very effective way
for creating that " media buzz" that is so beneficial
when launching a new service or product line.
Another advantage of an online press release lies in
the ability to link not only to your home page, but to
inside pages of your website, as well.
One particularly
beneficial aspect of a locally optimized press release,
is that your small business organization's news gets
placed directly in front of the local news agencies'
editorial staff who are always hungry for new content
and subjects for both online and offline stories.
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Call today to discuss how our local SEO / small
business website promotion services can help your
website reach its full potential and create an effective
local online presence for your organization - with or without
a website.
