Comparing on-page and
off-page SEO (search engine optimization) factors of your local
small business website to your competitors' small
business websites lets you discover critical strategic information
and form a baseline assessment from which to build the framework for an
effective local SEO / keyword targeting / link popularity campaign
In-depth comparative analysis of
your competitors' commercial websites for on-page and
off-page factors affecting link popularity and SERP
(search engine results pages) rankings provides an
in-depth industry profile
First, we analyze your
competitors' positions in the local search engines,
major search engines, local directories and internet yellow pages,
in order to find out how well the rank for the keyword
phrases (keywords)
most relevant to your locality, organization, industry and target
market. Then, we then discover how many pages
on the Web have your keywords in their TITLE tags, the
number of websites currently linking-in to the best
ranked pages for your keywords, the anchor text of those
in-bound links, their Google PageRank, and their Alexa
Traffic Rank. Finally, we analyze keyword
statistics and other META information on your
competitors' commercial websites.
This data allows us to
form an extremely accurate profile of your industry,
which websites you should submit your website to, and/or
request links from/with, as well as how effectively your
online competitors have designed and optimized their
websites around the search phrases from which you need to draw traffic, in order to get targeted
local visitors on your website.
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Strategic assessment
of your own commercial website reveals off-page and
on-page issues affecting SERP rankings, link popularity,
as well as addressing issues of accessibility and
usability
To a large extent,
local SEO, or any type of search engine optimization for
that matter, is far more a matter of doing many small
things properly, than any one big thing right.
In addition to
including your website in the comparative industry website
optimization profile we create, we perform detailed
keyword density analysis (how many times a keyword / keyword
phrase is repeated in your META tags and on your Web page), and can
even fine-tune your pages to perform well on a specific search engine
(for instance, Google, MSN or Yahoo).
We deeply scan your
entire website, checking page load times, following all
hyperlinks on all pages, reporting any errors we
uncover. We verify the existence of TITLE tags,
META data, images and "alt" tags, to ensure that your
website is easily accessible and navigable. If
your site has a reciprocal links directory, we verify
that your partners' links to you are able to be indexed
("counted") by search engines, and that their anchor
text (the words your partners use in their links to
you), is relevant for your industry and keywords.
You receive a detailed
analysis more than 100 on-page parameters that affect
your rankings, including vital keyword statistics like
frequency, prominence and weight.
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Comparative analysis of
reports in easy-to-read and understand plain English, that detail
exactly how your website currently measures-up against
the
competition, and serves as a blueprint for comprehensive
local SEO
You get over 20
reports including, Site Quality Review, Site Quality
Analysis for the Webmaster, Site Statistics, Problem
Pages, Broken Internal Links, Broken External Links,
Missing / Invalid Titles and Metadata, Orphaned Files
(un-linked pages), and much more.
These reports, written
in plain English and presented in a detailed yet
easy-to-read format, greatly
aid in determining how stiff the competition is for
your keywords / keyword phrases, whether you will be
able to compete simply by optimizing on-page factors, or
if you will require off-page SEO to compete with
the leaders. These are the critical factors small
business website owner, company president and director
needs to
consider when working with a limited internet marketing
budget.
The value of this
service cannot be overstated - knowing these facts (and
what to do with the information) can dramatically level
the internet playing field between you and even your
largest competitors. If you are a small business
website owner, company president or director who
performs in-house website maintenance and website
optimization, these reports will not only save a
tremendous time, but will also ensure that the time you
do spend on website development and internet / search
marketing is being used productively. If you
already employ a professional SEO firm, these reports
help you verify that your campaign is being conducted as
agreed.
Simply put, our
comparative website analysis reports let you know
exactly where you and your competitors place in the SERP's for
your keyword phrases, what steps they appear to have
taken to get where
they are, and exactly what you must do in
order to effectively compete with them for highly
targeted local internet traffic.
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Call today to discuss how our local SEO / small
business website promotion services can help your
website reach its full potential and create an effective
local online presence for your organization - with or without
a website.
